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Friday May 22, 2009 2:54 pm
Marios Schwab on pressures of being Halston Creative Director
Marios Schwab says becoming creative director of Halston is a “huge challenge”. The designer was announced as the newest addition to the label earlier this week, and revealed he is thrilled to be joining the firm.
He said: “Of course I feel the pressure. It’s a huge challenge but fashion at the moment needs innovation. I would be hesitant to do just one thing - it’s important to be able to create and be open-minded. It’s a dream - to bring your creative force to a different brand. I love Halston. We share a very similar frame of simplicity and elegance as well as the technical approach. I’ve been an admirer for a long time.”
Marios added he plans to build on the firm’s reputation for working with strong women, but will also be pushing its aesthetic forward. He added, “For me, the brand is very well known for the women it dressed - Bianca Jagger was a favourite Halstonette - capturing a decadence and glamour. I want to embrace this. But paying homage is one thing but you need to bring it to the future. A modern view point is what I want to give - it’s crucial for future success.”
Marios will be moving to New York to take up his new position, but plans to keep working on his eponymous label - of which Kate Moss, Kylie Minogue and Chloe Sevigny are fans - in London. He said: “I love the thought of having two fashion metropolises. London is amazing inspiration and New York is an interesting place to be - it’s important what comes out of them.”
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- bianca jagger, chloe sevigny, fashion labels, halston, kate moss, kylie minogue, labels, marios schwab
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