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Thursday May 23, 2013 8:01 am
Abercrombie & Fitch Corporation Apologizes for CEO’s Remarks
If you want a thing done well, do it yourself. Especially when your CEO is Mike Jeffries.
Because the Abercrombie & Fitch CEO's unapologetic apology over his controversial, exclusionary comments was received poorly (not surprisingly) and exacerbated the current online anti-Abercrombie campaigns, the folks at corporate decided to take matters into their own hands. Prompted by 18-year-old Benjamin O'Keefe's - an eating disorder survivor who began the Change.org petition urging the clothing company to expand its women's sizing - online action, executives at Abercrombie & Fitch met with the teenager and members of the National Eating Disorder Association in order to discuss changes in the company.
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“We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values," Abercrombie & Fitch said in a statement.
While it's great that the brand is meeting with those online activists who were troubled by Jeffries' comments, they still have not explicitly stated that they would be interested in reevaluating their women's sizes.
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