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Friday January 24, 2014 10:56 pm

First Look: Beyonce’s New Fragrance Campaign

Beyonce's Rise fragrance

Since you're probably currently listening to Beyonce's new album and will be watching her upcoming Grammy Awards performance this Sunday, why not smell like her latest fragrance, too?

The iTunes record-breaking mother of one has just unveiled the latest advertising campaign for her new perfume, Rise. Naturally, she looks both amazingly fierce and seductively beautiful in the image, which was crafted by film director Jake Nava. “The spirit of Rise encourages women to be all that we are,” Beyonce said of her fragrance, which contains hints of apricot, iced basil sorbet, and orchid.

Beyonce Rise will hit stores next month - just in time for Valentine's Day!

Read More | People

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