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Wednesday June 24, 2009 10:40 pm
Jennifer Lopez Shelves Sweetface Line
Jennifer Lopez now has one less thing to juggle in her life.
Six years after launching the Sweetface brand, the singer/dancer/actress/mother is putting the clothing line on hiatus. Although the company plans to “reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” no target date has been announced.
Sweetface - a collection of high-end urban streetwear - is a spinoff of the star’s original line. Items from JLO by Jennifer Lopez can still be purchased outside the United States.
Right now, Lopez is working on her return to the big screen. She’s currently filming The Back-Up Plan (formerly titled Plan B), a romantic comedy about a woman who undergoes artificial insemination.
Read More | E! Online
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