“It’s a bit mad, isn’t it? It feels like it’s happened all of a sudden and at some shows this season the front row was just all bloggers. I think it will die down though, and people know what they are doing. No one who wants to read a serious review of a show is going to look at what a 14-year-old thinks. But it has become more critical; people can say what they want about anyone on a blog without consequences and that’s quite scary. There are real repercussions for a designer if a photo of something is leaked by a blog; it can be copied in a fortnight and that can really harm a business. You have to be much more careful now.”

- Fashion designer Christopher Kane talks about the emerging internet presence in the fashion industry.

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