Step aside, Grandma Kate Moss—rock daughter Georgia Jagger and it girl Coco Rocha are signing their faces away to represent cosmetic giant Rimmel London.

Set to front the Spring/Summer ‘10 campaign, the pair sound like a bit of an odd coupling; however, senior vice president of global marketing at Coty Beauty Stephen Mormoris doesn’t think so:

“We needed a wider palette of faces to show the makeup results of our new products… Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a centre of multiculturalism and freedom of expression.”

It’s obvious why Rocha was brought on board; Jagger was picked for being “edgy, experimental and provocative.” I’m sure it has nothing to do with her parentage…

Mormoris also revealed that the company plans to bring three more models to the campaign by January—guaranteeing that each will be of different ethnic background. We’ll be keeping you to your word, Mormoris.