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Thursday August 6, 2009 9:55 am

Rodarte to Put Out Target Line

Rodarte's Fall 2008The fashion phenomenon known as Rodarte will soon be adding its name to the long list of houses that have created a diffusion line for Target.

Headed by the fabulous Mulleavy sisters, the couture-meets-edgy designs usually range in the thousands (per piece)—quite a far cry from the expected $9.99-$79.99 going for the Target line.

Target spokesman Joshua Thomas has assured potential buyers that they are not to be disappointed:

“What you’ll notice is an amazing eye for detail. It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering… There are stand-alone pieces and pieces that can be worn together to create an ensemble by layering different patterns, textures and prints.”

A favorite of celebrities Keira Knightley and Natalie Portman, the diffusion line is due to hit stores December 20th and be available until February 6th, with a total of 55 pieces.

Read More | WWD

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