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Thursday August 6, 2009 9:55 am

Rodarte to Put Out Target Line

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Posted by Robin Paulson Categories: Fashion Designers, News, Sales, Women, Bottoms, Dresses, Tops

Rodarte's Fall 2008The fashion phenomenon known as Rodarte will soon be adding its name to the long list of houses that have created a diffusion line for Target.

Headed by the fabulous Mulleavy sisters, the couture-meets-edgy designs usually range in the thousands (per piece)—quite a far cry from the expected $9.99-$79.99 going for the Target line.

Target spokesman Joshua Thomas has assured potential buyers that they are not to be disappointed:

“What you’ll notice is an amazing eye for detail. It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering… There are stand-alone pieces and pieces that can be worn together to create an ensemble by layering different patterns, textures and prints.”

A favorite of celebrities Keira Knightley and Natalie Portman, the diffusion line is due to hit stores December 20th and be available until February 6th, with a total of 55 pieces.


Read More | WWD


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