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Zac Posen Teams Up with David’s Bridal for Wedding Designs




Posted by Robin Paulson Categories: Fashion Designers, News, Sales

Coco Rocha in Zac PosenRemember how jealous you were when you saw Coco Rocha get married in a custom Zac Posen gown? Fortunately, the New York-based designer is finally giving us commoners the chance to be like the supermodel and say "I do" in one of his creations.

Posen will launch his first bridal collection - which includes formal attire in addition to wedding gowns - exclusively through retailer David's Bridal.

"We brainstormed for several months because we had a very successful launch with Vera [Wang]. As always, we were looking for what's next... We were talking about dramatic red-carpet movie-star kind of looks, and Zac came to mind," said Catalina Maddoz, executive vice president of merchandizing at David's Bridal.

Six wedding gowns - priced between $850-$1,350 - and five "social occasion" pieces - ranging between $195-$225 - are expected to appear at limited stores and online in February 2014.

Read More | Vogue

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