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Saturday September 26, 2009 6:14 am

Dedicated Designer Emma Watson

Emma Watson for People TreeOverseeing designs and adding input is serious work. That just may be why Emma Watson attended every design meeting for her fashion range.

The Harry Potter actress has teamed up with People Tree for a new ethical clothing range and was keen to have as much input into the collection as possible.

Antony Waller at People Tree said, “Emma attended every single design meeting over the five-month process. She doesn’t want to be known as a designer but wanted to give her input and ideas wherever she could.”

Emma, 19, wanted to launch a fashion range aimed at 16 to 24-year-olds, but wanted to do something that was environmentally-friendly.

Anthony added, “Emma has a big interest in fashion but she’s also passionate about the environment and humanitarian causes. She approached us directly about creating a line to combine these two ideas. Obviously she is the target buyer age herself so she can relate to them and knows what they want to wear.”

Speaking of her new designs, Emma said, “I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”

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