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Friday September 23, 2011 12:10 pm

Dolce & Gabbana to Fold D&G

D&G Spring/Summer 2012Dolce & Gabbana is folding its D&G line. The Italian fashion house - made of designer duo Domenico Dolce and Stefano Gabbana - have decided to end the brand to concentrate on their signature Dolce & Gabbana line.

In a statement, they said the move would give "even more strength and energy to our collections." It means yesterday's D&G show at Milan Fashion Week was the last for the range, and the company will be incorporating the D&G line into its signature line.

D&G is a slightly more casual line and is the younger, more flamboyant line of the brand. Unlike Dolce & Gabbana, D&G sells watches as well as clothing. While they are getting rid of the D&G line, Domenico and Stefano recently revealed they are embracing technology and selling their collections on the internet as they want to give everyone the chance to buy their designs.

"It's a retail channel we are very interested in, because it gives everybody the chance to experiment with the Dolce & Gabbana world. You don't have to live in a big city - you just have to own a computer," Domenico said. "Luxury is not a static concept, but it shapes and changes with society. Now somebody who might not have the time to come to one of our boutiques can shop online," Stefano added.

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