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Saturday June 23, 2012 11:46 pm
Gucci Girl Blake Lively
Blake Lively has become the new face of Gucci.
The Gossip Girl actress will represent the Italian fashion house's Gucci Première, a new scent created to represent the brand's red-carpet-inspired line of the same name. This is Blake's first ever fragrance campaign and she says it's a huge honor.
"Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance... I couldn't be more proud to be working with Gucci and its heart, Frida."
Gucci creative director Frida Giannini says she chose 24-year-old Blake "because she is a girl of extraordinary beauty and a girl who loves fashion."
"Although she's young, she's also very determined, and I liked this spirit... she knows how to be a diva in the right sense, with an aspirational glamour," she added.
- Related Tags:
- actresses, ad campaigns, blake lively, campaigns, celebrities, fashion designers, fragrances, frida giannini, gucci, gucci première, gucci premiere, perfumes
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