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Thursday November 5, 2009 6:00 pm

Gucci Goes Green




Posted by Andru Edwards Categories: Fashion Designers, News

Gucci's Mimma ViglezioEven fashion houses want to get in on the eco-friendly trend: Gucci has vowed to go green and help save the rainforest.

The giant fashion conglomerate, which owns brands including Balenciaga, Yves Saint Laurent and Alexander McQueen, has joined forces with the Rainforest Action Network and decided to stop using paper from Indonesian rainforests and plantations as well as avoiding the suppliers Asia Pulp and Paper.

Executive vice president of global communications Mimma Viglezio said, “Standing rainforests are not a luxury, they’re a necessity if the world wants to stop climate change. Our actions are lowering our own carbon footprint, but we hope that they will also raise awareness inside the fashion industry that it’s possible for our industry to make a difference for rainforests and for the climate.”

This change in company policy will now ensure all the paper used—from for printing documents to carrier bags—will not come from endangered forests.

Bosses at the Rainforest Action Network are thrilled with the fashion giant’s dedication to the cause and have praised them as a “industry leader” for their hard work and hope other companies will follow. Forest campaign director Lafcadio Cortesi said, “The Gucci Group’s actions and commitments confirm its place as an industry leader. This move sets a bar for others in fashion and retail and demonstrates the foresight our society needs for our children and grandchildren to have standing rainforests and a stable climate.”

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