Tuesday June 19, 2012 8:13 pm
Jennifer Hudson Creates QVC Line
Jennifer Hudson is to release an affordable fashion collection with QVC.
The 30-year-old singer is to introduce the Jennifer Hudson Collection for QVC in September and her new range will comprise of pieces from her former size 16 to her latest look, size six, for all of her fans who span that range.
:I feel like I represent every woman. I've been on both sides of the fence. I've been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it - no matter what size you are - and you could feel comfortable in it," she said.
The Dreamgirls actress is "looking forward" to her collection drawing in the multicultural market as well as music and film fans, and the brunette beauty insists she would wear every single item in her 14-piece range: "It has to be true to me. I would not sign off on it if I would not wear it."
Jennifer's range consists of a $75 sheer maxiskirt with a discreet lining, a $74.50 body-hugging knit dress and $50 leggings, of which she confesses to owning 300 pairs of the garments. "I'm the legging queen. What I love about a legging is, again, it's a piece you can dress up or down and it's still comfortable," she said.
Jennifer - who resides in Chicago - added coats to her collection for her cold weather neighbours and the most expensive item is a charcoal grey coat that flares out into a full skirt priced at $170: "It's cut like a dress. It's very structured [and] very classic."
Doug Howe, QVC's executive vice president of merchandising, planning and sales, added, "She has this great Cinderella story, an aspiration for different women. We don't overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person's story and product. That dictates who buys it."
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