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Thursday May 3, 2012 8:54 pm

Jimmy Choo New Style Initiative to Launch Today

Street fashion featuring Jimmy ChooJimmy Choo's new website launches today.

The acclaimed footwear brand's highly-anticipated new project, Stylemakers - an interactive site featuring a photo gallers of street style images - is set to go live. Members of the public are invited to upload a picture of themselves wearing a Jimmy Choo creation - shoes or bag - and share the image at www.choo247.com.

The website is categorized according to location - with sections including London, England, New York, America, Shanghai, China and Sao Paolo in Brazil - and each city has a different ambassador. In London, Caroline Issa is the label's muse for the project. The website has launched to coincide with the brand's new Choo 24:7 collection, which aims to provide the perfect footwear wardrobe for every shoe need.

Stylemakers is the latest new venture for Jimmy Choo.

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