Saturday June 23, 2012 11:42 pm
Lana Del Rey to Become Face of H&M
Lana Del Rey is set to become the new face of H&M.
The "Video Games" singer - who already has a Mulberry bag named after her - is said to be in the middle of shooting a campaign for the Swedish high street store, with the ads being revealed later this year.
"She's shooting an H&M campaign in New York," a source said.
Earlier this year, luxury label Mulberry created a bag in her honor and she admits it was a dream come true: "I love the design, it's a perfect mix between old school Hollywood and contemporary style. It's an honor that such a classic and prestigious brand would name a bag after me."
"We wanted to design a gorgeous bag that reflected Lana Del Rey's style and beauty so we thought the bag should be simple and structured yet relevant for now and recognisable instantly as a classic Mulberry piece. We wanted it to be functional with an uptown twist as Lana is such a wonderful uptown girl herself; its shape implies structure yet it has gorgeous squidgeablity!" Mulberry creative director Emma Hill added.
- Related Tags:
- ad campaigns, campaigns, celebrities, h&m, lana del rey, rumor, rumors, sidefeatured, singers
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.