Tuesday August 3, 2010 8:18 am
Lauren Conrad to Release Third Collection
The Hills star Lauren Conrad is launching her third fashion range.
reality star, who has a range of casual wear which is sold in Kohl’s department store, has revealed she is set to create a high-end boutique line, which will have a more exclusive feel to it.
“It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”
Lauren has admitted that while she enjoyed working with Kohl’s, she is excited to be branching out on her own and launching a more upmarket brand: “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”
Lauren’s first range - Lauren Conrad Collection, also a high-end clothing line - was rested in 2009 in favor of the more affordable range LC Lauren Conrad. “It was just kind of a battle I had because I wanted to do a higher-end line - I wanted to do a contemporary line - but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me. So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place,” Lauren said, explaining her decision at the time.
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