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Wednesday May 16, 2012 5:10 am

Manolo Blahnik Expanding UK Operation




Posted by Andru Edwards Categories: Fashion Designers, News, Sales

Manolo BlahnikManolo Blahnik is working with Kurt Geiger to sell his shoes in two London stores.

The designers have inked a deal which will see Manolo's shoes sold alongside Kurt's at London stores Harrods and Liberty. Kurt will manage and create boutiques within the shoe departments at the both London department stores.

"I am very excited that my shoes will reach an even broader audience through Kurt Geiger in Liberty and Harrods," Manolo told WWD.

Previously Manolo's shoes were only available in one boutique located in London's upmarket Chelsea district. The Liberty space opened earlier this year and as well as shoes includes tote bags, scarves and stationery. The Harrods area will featuring the brand's autumn collection, and will span 300 square feet.

"The Liberty opening in February has been very successful, and with Harrods being a breathtakingly beautiful store full of incredible heritage, seeing my shoes there in the next couple of months will be a special moment," Manolo added.

Kristina Blahnik - Manolo's niece, who runs the business - is excited about expanding business in the UK: "In the past, we never had a growth strategy as such - we were always about organic growth. And change can be scary. But we do want to reach out to more customers. But we still want to keep things small and exclusive, and we don't want to be everywhere. We won't be looking at any further locations in the UK."

However, Manolo is expanding his operations in other parts of Europe, after he made a personal appearance at Excelsior Milano, Milan, to fete his brand's first trunk show at the Milanese luxury department store.
He is also set to fly to Madrid for a photo shoot with Pedro Almodovar by Mario Testino for Vogue Spain, nd claims he is "doing a collaboration for an American-European movie."

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