- STICKY POST
- I'm done, close this
Check out our 2013 Holiday Gift Guide, win some awesome gadgets!
Our 2013 Holiday Gift Guide is in full swing - we are adding our recommendations daily, aimed at men, women, teens, families, techies, and more. If you need help figuring out what to get the people in your life, head on over to our Guide for some ideas. We’ll even be giving away some of the items featured this year!
Monday May 28, 2012 11:32 pm
Stella McCartney Opens First Adidas Store
Stella McCartney opened her first ever standalone Adidas by Stella McCartney store over the weekend.
The designer - who has created the Adidas kit for the Great Britain team to wear during the London Olympics this summer - chose South Kensington's Brompton Cross in London as its location, which is also home to the her mainline and childrenswear shop: "This store is a real celebration of what we have been building for the last eight years together with Adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports - and at the same time not having in any way to sacrifice their style. It's very much part of the world of the Stella McCartney store that we have opened in Brompton Cross, and it's really the icing on the cake, as far as it is expressing the different facets of the brand."
Stella has worked closely with the sportswear brand to create the boutique's interior and both parties are very pleased with the result.
"The vision was to create a great and unique store concept that positions the Adidas by Stella McCartney label as a premium sports collection. This store will enforce our connection to deliver great products for women in the one and only store dedicated to only selling Adidas by Stella McCartney collections. This store will also launch our next generation of store design for presenting the Adidas by Stella McCartney label worldwide," said Adidas UK marketing director Nick Craggs.
- Related Tags:
- adidas, adidas by stella mccartney, events, fashion designers, nick craggs, retail stores, stella mccartney, store openings, stores
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.