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Kathryn BigelowKathryn Bigelow will direct Chanel's latest men's fragrance campaign.

The Academy Award-winning director has been snapped up by the brand to create the film promoting Allure Homme Sport Eau Extreme, starring professional surfer Ben Fuller and the company revealed they chose her because of her affinity with the sport.

"Kathryn Bigelow has an amazing vision and ability to direct action-filled moments. In addition to The Hurt Locker, she also directed the surf film Point Break. She was the best person to direct this type of campaign, especially because of her affinity for the sport of surfing. Because Allure Homme Sport Eau Extreme is the extreme version of the classic Allure Homme, the new concentration was meant to be more edgy, avant-garde and take more risks. This campaign does, as well," Christine Dagousset, executive vice president of fragrance and beauty at Chanel, told WWD.

Christine added that rather than affecting sales of Allure Homme and Allure Homme Extreme by adding a new fragrance, Allure Homme Sport Eau Extreme actually increases sales of both: "It's actually also a great opportunity to put a new light on Allure Homme, in addition to Allure Homme Extreme. We don't want to cannibalize Blue, so we are very carefully positioning Allure Homme and Blue in different ways. It's not about launching and leaving. It's about adding to the collection and boosting the business."


Roland MouretRoland Mouret is closing his eponymous menswear label. The designer has decided to axe his range of men's clothes as he wants to concentrate on the launch of three new womenswear categories in 2012 - footwear, bridalwear and a cocktail collection.

"The company has made a decision to realign its focus on continuing the growth of its successful womenswear business, and, as a result, the MR menswear line has been put on hold, effective immediately," a statement read.

Roland launched his menswear line in Paris in January 2010 and is currently stocked at Mr Porter, Browns, Harrods and Selfridges.

Roland, whose celebrity fans include Victoria Beckham, Cameron Diaz and Duchess Catherine, recently said men can't be forced to learn about fashion: "Men are more shy and proud. Women are more curious and frivolous. Even the more controlled and classic women will try something new for the sake of girliness. They may say, 'I hate it,' but they try it. You have to allow men to learn about fashion. You can't force them because they are so proud; they may take offense and block themselves."

David BeckhamDavid Beckham is taking a design cue from his wife Victoria -- sort of. Beckham is set to launch a line of... long johns!

The soccer heartthrob - who signed a deal to create his own collection of underwear earlier this year after starring in an advertising campaign for Emporio Armani men's briefs - wants to give the old fashioned items a makeover when he launches the range in February 2012.

"I sometimes wear them to go to sleep. They're very cool."

David - who is currently playing for Los Angeles Galaxy - is reportedly being backed in his plans by his manager Simon Fuller and fashion designer Stella McCartney's husband Alasdhair Willis.

He also wants Victoria to be heavily involved in the project: "The underwear is totally my design, things that I like to wear."

Preview of David Beckham's Ad Campaign

Soccer star David Beckham was inspired to create his own bodywear line after fronting Emporio Armani's underwear line for four years.

Beckham is launching the new collection along with another men's fragrance, Homme by David Beckham, later this year and while David admitted working for the legendary Italian label inspired him, he is worried his mother may not be too impressed with the advertising campaign:

Click to continue reading Armani Inspired David Beckham to Design

Aaron JohnsonAaron Johnson has been named the best dressed man in showbiz. The Kick-Ass actor beat fashion stalwarts including David Beckham and Tom Ford to the top spot of the GQ annual Best Dressed list of 2010, and removed Twilight star Robert Pattinson from the number one spot.

British actor Douglas Booth, who has appeared in campaigns for luxury fashion house Burberry, came second in the list, while A Single Man star Nicholas Hoult was third. David and Victoria Beckham's eight-year-old son Romeo was among the notable new entries on the list, coming in at 26, just 10 places behind his father.

Prince William came in at 27 and was hailed by rapper Pharrell Williams for his unique look: "I like it when Prince William goes dandy. He's got all the proper wardrobe when they do the hunting thing. They kill that!"

"Prince William is following in his father's footsteps as a great ambassador for British style," GQ added. However, he was eclipsed by his brother Prince Harry who was a new entry at five. Other inclusions in this year's list include Doctor Who star Matt Smith, Sir Elton John and Simon Cowell.

Stella McCartney Menswear for Addidas has launched her first men’s lifestyle collection.

The British designer, who is the visionary behind the Great Britain kit for the 2012 Olympic Games, is celebrating her new role by unveiling three sports-inspired collections, which cater for both men and women.

“This is the first lifestyle-inspired collection and apart from bespoke tailoring, it’s the first time I’ve ever done anything for men. It’s interesting to be able to work on both men’s and women’s looks in a more casual sporting arena, and to have a kind of easiness to them that appeals to people but still has a sort of edge, an element of the language of the Olympic games and Team GB.”

The new menswear collection will celebrate the Best of British and is to feature T-shirts, track pants and hooded sweatshirts in the designer’s signature clean-cut style. Meanwhile, the women’s line will “focus on the art of layering,” with tank tops and capes among the pieces on offer.

If you’ve never considered a job in the hotel industry, these underwear ads might have you rethinking your current job.

In the spot above titled “House Keeping,” soccer star Cristiano Ronaldo gives the maid an abs-olutely fantastic show. Meanwhile, ’s waiter scores a generous tip in the clip posted after the jump.

Click to continue reading VIDEO: Cristiano Ronaldo, Megan Fox in New Underwear Ads

Read More | Daily Mail

Russell BrandRussell Brand and fiancee are starting to influence each other’s dress sense. The British comedian and the “California Gurls” singer have been together since last September and Russell admits they are now adapting their styles to suit the other’s tastes.

“I would like to endorse that idea. I think I’ve started to wear more colors and she’s started to go darker.  She’s started to dress less like a pantomime character and is a bit more sexy - a bit grown up.”

Although Russell - famed for his eccentric dress sense - is a fan of designers like and the late Alexander McQueen, he admits he doesn’t find shopping very fulfilling.

“My look is a collision between bondage, 70s rock ‘n’ roll and a gentleman at the Henley Regatta. I don’t go shopping much because I find it hard to commit to an object. Will I ever wear these? Then I question the value of consuming, trying to make yourself feel better just by buying a pair of shoes. I think, ‘Will I feel better after I’ve bought these shoes? Or will I just be me…in some shoes.’”

Bradley Cooper with bronzer

He may be the “Face” of the new , but Bradley Cooper’s mug was looking anything but good last night.

During the actor’s appearance at the LA premiere of Valentine’s Day, the red carpet lights made one thing perfectly clear: Someone fell asleep on the bronzing job.

Did Cooper simply think his whiskers would mask the lower half of his face? Did girlfriend Renee Zellweger get distracted halfway through the application process? Is there a makeup artist out there who is going to lose their job?

If it makes you feel any better, Bradley—Nicole Kidman’s powder-filled photos are equally as embarrassing as this one.

Read More | Daily Mail

Kings of Leon clothing line

Want to feel like sex on fire? Then maybe the can help.

On January 25, a 12-piece collaboration from the “Use Somebody” singers and Surface2Air will become available at various men’s clothing outlets.

An $1150 bomber jacket and a $150 pair of jeans are among the articles available for purchase. Other items in the S2A x KOL collection include a fedoras, ankle boots and flannel shirts.

Barney’s New York and Gargyle.com are a few of the places the line can be found.

Read More | People