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Kristen Stewart to Front Balenciaga Fragrances

Kristen StewartKristen Stewart is to become the face of Balenciaga fragrances. The Twilight Saga actress - who has previously confessed to not knowing much about the fashion world - is excited to be involved with the "cool" brand, as she has always been a big fan of the Spanish design house.

"Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That's the way it is."

Creative director of the brand Nicolas Ghesquiere admitted Kristen was great for Balenciaga because of her "progressive character": "Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I've always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I've always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga."


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Pregnant Miranda Kerr Walked for Balenciaga

Miranda Kerr for Balenciaga took to the catwalk for Balenciaga yesterday, despite being five months pregnant.

The Australian model was watched by husband Orlando Bloom at the show, with other celebrities including Charlotte Gainsbourg and Salma Hayek taking in the designs by Nicolas Ghesquiere.

The collection was hard on utilitarianism - applique body panels, cocoon coats and riveted leather belts made a strong showing on the runway, with Ghesquiere revealing he wanted a wet look to the clothes.

“I wanted to make everything look as though it had been in the rain.”

Miranda was not the only big name to walk the runway for Balenciaga - Brazilian beauty also made waves in a white ensemble with a see-through skirt.


Gucci Goes Green

Posted by Andru Edwards Categories: Fashion Designers, News

Gucci's Mimma ViglezioEven fashion houses want to get in on the eco-friendly trend: Gucci has vowed to go green and help save the rainforest.

The giant fashion conglomerate, which owns brands including Balenciaga, Yves Saint Laurent and Alexander McQueen, has joined forces with the Rainforest Action Network and decided to stop using paper from Indonesian rainforests and plantations as well as avoiding the suppliers Asia Pulp and Paper.

Executive vice president of global communications Mimma Viglezio said, “Standing rainforests are not a luxury, they’re a necessity if the world wants to stop climate change. Our actions are lowering our own carbon footprint, but we hope that they will also raise awareness inside the fashion industry that it’s possible for our industry to make a difference for rainforests and for the climate.”

This change in company policy will now ensure all the paper used—from for printing documents to carrier bags—will not come from endangered forests.

Bosses at the Rainforest Action Network are thrilled with the fashion giant’s dedication to the cause and have praised them as a “industry leader” for their hard work and hope other companies will follow. Forest campaign director Lafcadio Cortesi said, “The Gucci Group’s actions and commitments confirm its place as an industry leader. This move sets a bar for others in fashion and retail and demonstrates the foresight our society needs for our children and grandchildren to have standing rainforests and a stable climate.”


Jennifer Connelly Strikes an Awkward Pose for Balenciaga

Jennifer Connelly for Balenciaga Fall/Winter '09

It appears as if Jennifer Connelly has returned to her modeling roots, having been deemed worthy of the coveted Balenciaga ads; however, no one’s too impressed by her awkward pose for this fall’s collection.

While it very much could have been photographer Steven Meisel’s fault, don’t forget that Connelly had a very awkward gaze in the house’s Spring/Summer ‘08 campaign…


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