On Gear Live: Mario finally comes to the iPhone in Super Mario Run

Gisele Bundchen Becomes Face of Chanel No. 5

Gisele BundchenGisele Bundchen has been named the new face of Chanel No. 5 perfume.

The Brazilian supermodel will take over from Brad Pitt to front the scent, and has been filming an advert with Baz Luhrmann to promote it in Sagaponack, New York state.

According to WWD, Gisele was chosen to represent the brand because of her "natural beauty and modern femininity." After initial filming last week, the model will film further shots in New York City.

Baz is also no stranger to directing adverts for Chanel No. 5 as he previously helmed a 2004 campaign for the fragrance featuring Nicole Kidman. Victoria's Secret beauty Gisele, who has two children - Benjamin, four, and 17-month-old Vivian - with her husband, NFL star Tom Brady, may be an internationally famous model, but she's not afraid to muck in and clean out the chicken run at her home in Los Angeles. "I have a beautiful garden where I raise chickens. We have very little waste because the chickens eat all of the vegetable scraps, and anything they won't eat, I put in my compost pile with the chicken poo," she explained.


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Quote of the Day: Sofia Coppola on Louis Vuitton

Sofia Coppola

“I think it’s not the ideal way they want to be portrayed. Louis Vuitton is this brand based on heritage and great craftsmanship, and that wasn’t the side that we were celebrating.”

- Film director Sofia Coppola on the depiction of Louis Vuitton in her upcoming film, The Bling Ring.

(Make sure to check out other notable quotes.)

Read More | WWD via Huffington Post


Quote of the Day: Documentarian on Anna Wintour

Posted by Robin Paulson Categories: Celebrities

Anna Wintour and a Furby

"The person we met was really unrelated to the popular myth, although she did wear Prada. We experienced someone accessible, smart and fuzzy. I kept waiting for the ice princess, but instead we got a Furby."

- Fenton Bailey, the co-director of the HBO documentary In Vogue: The Editor's Eye, describes his first impression of Anna Wintour.

(Make sure to check out other notable quotes.)

Read More | New York Daily News via Jezebel


Kathryn Bigelow To Direct Chanel Campaign

Kathryn BigelowKathryn Bigelow will direct Chanel's latest men's fragrance campaign.

The Academy Award-winning director has been snapped up by the brand to create the film promoting Allure Homme Sport Eau Extreme, starring professional surfer Ben Fuller and the company revealed they chose her because of her affinity with the sport.

"Kathryn Bigelow has an amazing vision and ability to direct action-filled moments. In addition to The Hurt Locker, she also directed the surf film Point Break. She was the best person to direct this type of campaign, especially because of her affinity for the sport of surfing. Because Allure Homme Sport Eau Extreme is the extreme version of the classic Allure Homme, the new concentration was meant to be more edgy, avant-garde and take more risks. This campaign does, as well," Christine Dagousset, executive vice president of fragrance and beauty at Chanel, told WWD.

Christine added that rather than affecting sales of Allure Homme and Allure Homme Extreme by adding a new fragrance, Allure Homme Sport Eau Extreme actually increases sales of both: "It's actually also a great opportunity to put a new light on Allure Homme, in addition to Allure Homme Extreme. We don't want to cannibalize Blue, so we are very carefully positioning Allure Homme and Blue in different ways. It's not about launching and leaving. It's about adding to the collection and boosting the business."


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