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Rihanna Unveils Second Armani Line

Rihanna for ArmaniRihanna has captured the "essence" of Armani perfectly with her second collection for the fashion house.

The "Rude Boy" hitmaker has teamed with Armani Jeans and Emporio Armani Underwear once again and the company are delighted with her designs. "Rihanna is a great artist. She has personality, charisma and energy, and has been a pleasure to work with. She captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly," Giorgio Armani said.

The latest collections from Rihanna - who has been the fact of both labels for the past two seasons - includes four t-shirts, three denim pieces, a boiler suit, shorts, shoes, a canvas bag in two sizes and a leather jacket for Armani Jeans, while there is also a selection of matching sets for Emporio Armani Underwear.

Rihanna has previously spoken of her desire to have her own fashion line, admitting she wants to be taken seriously as a designer rather than simply endorse a range of products: "I'm really pursuing a fashion line of my own. I want to design. "This is also a road that I want to earn it. So I'm working with designers. Designers that I respect, and [fashion] companies that I respect. I want people to really trust me before I just say 'Buy it, because it's mine.'"


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Armani Inspired David Beckham to Design

Preview of David Beckham's Ad Campaign

Soccer star David Beckham was inspired to create his own bodywear line after fronting Emporio Armani's underwear line for four years.

Beckham is launching the new collection along with another men's fragrance, Homme by David Beckham, later this year and while David admitted working for the legendary Italian label inspired him, he is worried his mother may not be too impressed with the advertising campaign:

Click to continue reading Armani Inspired David Beckham to Design


Milan Menswear Fashion Week Brings Fun,Color

Posted by Andru Edwards Categories: Fashion Designers, Models, News, Rumors

Vivienne Westwood Menswear Fall/Winter 2011Vivienne Westwood's menswear collection was a hit at Milan Menswear Fashion Week yesterday.

The British designer managed to bring a touch of fun to the showcase as she sent her male models - wearing the brand's Fall/Winter 2011 designs - down the catwalk sporting slicked back hair and crimson lipstick. The streamlined collection included checks, 50s tailoring, patterned knits and elaborate prints.

Marni and Emporio Armani also showcased their collections yesterday while Missoni focused on bright colors and vivid prints, with an eye-catching raincoat one of the highlights.

Burberry Prorsum and Roberto Cavalli opened Milan Menswear Fashion Week on Saturday with Dolce & Gabbana using the color red to brighten up their designs. Milan will finish today with shows by Gucci, Versace and Pringle of Scotland, but all eyes will be on Sarah Burton as she shows her second Alexander McQueen men's range after enjoying rave reviews last year.

Paris Menswear Fashion Week will kick off on Wednesday with the Thierry Mugler show where Lady Gaga has been confirmed as "musical director."


VIDEO: Cristiano Ronaldo, Megan Fox in New Underwear Ads

Posted by Veronica Santiago Categories: Celebrities, Videos, Men, Women


If you’ve never considered a job in the hotel industry, these underwear ads might have you rethinking your current job.

In the spot above titled “House Keeping,” soccer star Cristiano Ronaldo gives the maid an abs-olutely fantastic show. Meanwhile, ’s waiter scores a generous tip in the clip posted after the jump.

Click to continue reading VIDEO: Cristiano Ronaldo, Megan Fox in New Underwear Ads

Read More | Daily Mail

Cristiano Ronaldo Takes Over Beckham’s Underwear Role

Posted by Veronica Santiago Categories: Celebrities, Models, Men

Cristiano Ronaldo

Sorry, ladies. The days of David Beckham working out in only bikini briefs has come to an end. The former face of Emporio Armani underwear has now been replaced by another hot athlete.

Late this week, it was announced that Cristiano Ronaldo will now be the new body sporting the brand’s men’s line. The 24-year-old, who plays for both Real Madrid and the Portugese national team, will end the other soccer star’s reign after a four-season run.

Read More | People

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