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Madonna Sued Over Hard Candy Name

MadonnaMadonna is being sued over her fitness brand.

The "Hung Up" hitmaker has been accused by beauty and fashion company Hard Candy of maliciously stealing their name to sell exercise DVDs and apparel and the firm have filed a lawsuit in federal court for trademark infringement and unfair competition.

The case claims the 55-year-old singer began selling her goods under the Hard Candy name in 2011 despite a previous rejection from the U.S. Patent and Trademark Office. "Defendants' actions have caused and will cause Hard Candy, LLC irreparable harm for which money damages and other legal remedies are inadequate. Unless Defendants are restrained by this Court, Defendants will continue and/or expand the improper activities alleged in this Complaint and otherwise continue to cause great and irreparable harm and injury to Hard Candy, LLC," federal court papers obtained by RadarOnline.com state.

The lawsuit also targets Madonna's manager Guy Oseary, but claims the "Material Girl" singer is "the driving force behind the infringing activity, taking credit herself for the initial selection and subsequent expansion."

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Madonna’s Fashion Range

Madonna for H&MAfter a successful collaboration with H&M, is ready to launch her own fashion line.

The 51-year-old singer is creating the range, named MG Icon, in joint venture with her manager Guy Oseary and Iconix - the company behind Badgley Mischka and Candie’s.

“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil Cole of Iconix and his team to create and translate my vision and ideas for MG Icon.”

Discussing the range, Neil Cole said, “Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon we will be able to leverage her vision into consumer products globally. Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide.”

The brand’s first project will be named after Madonna’s hit “Material Girl” and will be a junior range with items costing between $12 and $40. Clothes will be on sale at Macy’s department stores from August.


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